In recent years we have joined the Generazione SpreK.O. initiative, promoted by Cittadinanzattiva and co-financed by the Ministry of Labour and Social Policies. The purpose of the project is to raise awareness among citizens about the need to reconsider their consumption for the proper use of goods and resources, promote recycling and foster awareness of the social, environmental and economic benefits of sustainable and responsible consumption. Over more than two years of activity, by means of ten meetings in as many cities, it has been possible to trigger a discussion on these issues between business entities, municipal administrations, public companies, universities and citizens.