Sustainable innovation Special #RicostruzioneSisma category at Edison Pulse awards. This year, we decided to launch a special category in our Edison Pulse innovative enterprise awards. The aim of the new category is to facilitate recovery in the areas of Central Italy affected by the earthquakes in recent months. The category is open to start-up, social enterprises and informal teams with innovative entrepreneurial ideas with a social aspect, whether that is to promote the tourism, culture, skills and knowledge of Central Italy or to improve preventative measures against the disasters caused by the earthquakes. As well as a monetary prize, also up for grabs was professional support in developing and promoting their business idea.