Six speakers, experts in communication strategies, will in turn take the floor with presentations of 20 minutes each to:

• Explain the most effective strategies to use social networks
• Review the costs, benefits and potential dangers of social networks
• Present excellence case histories of companies that exploited these new corporate marketing tools

Event Program

4:30 PM Registration of participants

5:00 PM “Introduction to the talk show: Social media, strategic tool for this profession”

• Mauro Facondo (Luiss Business School)

5:30 PM “Facebook as an outstanding tourism promotion tool: the APT Maremma case”

Francesco Tapinassi (APT Grosseto – Director)

 

6:00 PM “The Use of social media in personal managerial development”

• Marco Sbardella (Skuola Network Srl - VP and  Head of Marketing & Business Development)

6:30 PM “Businesses, people and social media. It’s not easy, but it can work”

• Michele Luconi,  (E-xtrategy - CEO)

7:00 PM “Edison Generation: the challenge of CSR communication through social networks”

• Francesca Magliulo (Edison - CSR Manager)
• Luca Alagna (Blogger & Digital Media Strategist)

Moderator: Alberto Mattiacci (LUISS Business School)

For more information: http://www.formazionelbs.luiss.it/catalogo/sviluppo-manageriale/