Milan, 7 November 2016
I am pleased to announce that, as of today, Edison has a new image: a new brand, a new graphic identity, a new palette of colours that will help us to modernise and freshen up all our communication tools and activities.
This is not merely an aesthetic change, but rather an evolution in line with the deep transformation that the Company has already begun to implement, putting clients and their needs at the centre of our strategy, as well as the development of ever more sustainable energy.
Energy has always been the force that moves the world: it lights up and heats our homes, supports production in companies, allows people and goods to move, as well as ideas and innovation to circulate.
The world is changing very quickly. In recent decades the world's population has more than doubled. Every year in developing Countries, millions and millions of people attain an ever better standard of living, to which they are fully entitled, which also calls for ever increasing energy consumption.
Yet, we no longer have the right to produce and consume energy without thinking about the future of the Planet. The quality of our lives must not compromise that of future generations. The energy sector is in the front line, in the framework of commitments undertaken at international level with the COP21 conference on the climate.
Edison's vision is that only ever more sustainable energy can power a future of progress. For this reason, we have decided to commit to a new mission: the centrality of the client; increase in renewable energy; smart offer of electricity, gas and innovative energy services; confirmation of our commitment to gas, the cleanest fossil fuel, during the transition to a fully sustainable future.
These are the new goals that Edison wants to achieve, always applying our ethic values: respect, integrity, responsibility.
With our long history behind us, we know we have the skill, the will and ability to innovate; the flexibility to continue to play a leading role in an ever more connected future, a future of sustainable progress to be built together: our people, our clients, all our partners and stakeholders.
With this change, Edison keeps its name, preserving all the awareness and reputation that the Company has built up over more than 130 years of innovation. At the same time, the Company is adopting the symbol and the colours of its major shareholder, EDF Group, the world leader in the production and marketing of sustainable electricity, and a brand that enjoys the trust and appreciation of almost 40 million clients around the world.
The advantages that Edison can gain from greater synergy with the Group are evident, with all its undeniable experience in offering energy and above all, its expertise in customer relations, of which visual identity is an integral part. At the same time, this project represents the most evident confirmation of EDF's commitment to staying in Italy as a long-term shareholder in Edison, and that Edison is playing a more and more important role in the Group's international development strategy.
I trust that all our stakeholders will appreciate this change, and am certain that you will wish to support us on this new exciting commitment.
Yours sincerely,
Marc Benayoun
