communication
edison's strategy
The change of Edison during these last few years has been
supported by its communication strategies.
In 2003 was adopted a new brand, created by INAREA, supported in 2006 by a new
brand identity, realised by the English company Wolff Olins, which joins
Edison’s traditions and future ambitions. The reality around
us is changing and in the same time Edison is changing too, in
order to continue being protagonists, it’s necessary to
impose them selves as development prime movers, in order to create
value for our shareholders and to contribute to the growth of the
country.
In these years the engagement of the Group for sports, social and
cultural sponsorships has increased , and now Edison is considered
one of the main active actors in Italy.
Our History
Edison is the oldest Italian Company in the energy sector and one of the oldest in the world.