Edison

CONSUMERS

From the moment the electric power market was deregulated in July 2007, Edison began a long process of listening to Italian consumers and analyzing their needs. The Company ran a series of focus groups to test different options concerning products, pricing and advertising media. This effort resulted in the development and launch, in September 2008, of EdisonCasa: an electric power sales package for the residential market that includes a 20% discount on the cost of energy (equal, on average, to 65% of the entire bill). This formula is a strong indication of Edison’s commitment to help families in their daily struggle with rising prices, while providing concrete support for the deregulation of the electric power market. Concurrently with its entry into the residential market, Edison, working with the support of the Italian Association of Electric Power Companies and the AEEG, began to carry out some activities in cooperation with Italy’s main consumer groups. One such activity was an information campaign on the deregulation of the electric power market and the opportunities that this created for residential users.

In addition, thanks to an agreement between Edison and 11 consumer groups, the amicable resolution system was activated on an experimental basis in 2009. This system can be used to resolve disputes between the Company and its customers amicably, voluntarily and free of charge. Lastly, Edison is discussing with the AEEG options that could be applied to simplify the current regulations governing invoicing issues, in order to produce customer bills that are clearer and more readily understandable by end customers.