Edison

COMMUNICATION

The change of Edison during these last few years has been supported by its communication strategies.

In 2003 was adopted a new brand, created by INAREA, supported in 2006 by a new brand identity, realised by the English company Wolff Olins, which joins Edison’s traditions and future ambitions. The reality around us is changing and in the same time Edison is changing too, in order to continue being protagonists, it’s necessary to impose them selves as development prime movers, in order to create value for our shareholders and to contribute to the growth of the country.

In these years the engagement of the Group for sports, social and cultural sponsorships has increased , and now Edison is considered one of the main active actors in Italy.